The Recreational Boating & Fishing Foundation came to Forbes with a specific story to tell: a successful woman entrepreneur with deep generational ties to fly fishing and how it's helped shape how she leads. The Forbes Content & Design Studio partnered with RBFF to feature Ty Haney, the founder of Outdoor Voices, and her personal story through a bespoke lander featuring custom photography, RBFF's research findings on mental health and leadership strategies, and moments of audio interactivity.

I lead the creative direction, developed the mood board leveraging generative AI, and art directed the photoshoot in the mountains of Boulder, CO with a lean but agile crew given the breathtaking and rough terrain.