As the Forbes Content & Design Studio scaled, so did the need for a shared creative language.

I developed the Content Design Playbook to codify the Studio's content-driven design philosophy, a framework that trained designers and editors to think in the same way, collaborate more effectively, and craft compelling, thoughtful, and innovative storytelling experiences where content and design feel inseparable creating a seamless user experience. Its strength lies in it's versatility and ability to be applied across story types and brands—from enterprise tech to luxury.

The work below features a slice of the custom branded content that put that philosophy into practice. Across each project, I led creative direction and helped guide and empower designers and editors, ensuring the narrative—from content and structure to design and distribution—balanced client needs with the editorial standards and sophistication Forbes readers expect but with an eye towards opportunities to push the boundaries of our individual and collective capabilities.