KRISTINE FRANCISCO

Pomegranate supports and connects women in creative tech through a series of invite-only salons. Through Pomegranate, Women have the opportunity to share & strengthen their projects through purposeful feedback and ideas from other women in their industry. Learn more here.

OBJECTIVE: To bring to life the vision of the founders in a visually impactful but compact and meaningful way.

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topt® an NYC based food/tech start-up, dedicated to nutrition, wellness, and health education, is set to be the trusted brand in healthy food delivery. 

OBJECTIVE: Assist in creating the topt product and design a clean and elegant app embodying the core values of topt backed with extensive user research/testing, awareness of best practices in usability, and close collaboration with the CEO Brandon Evans (Crowdtap, MRY, Flic) & CTO Reuben Doetsch (Sportaneous, Greatist, Recombine).

PROCESS (PRODUCT + UX/UI DESIGN):

PROBLEM: "Healthy eating is hard. 52% view it harder than doing taxes." - Food Insight. The current food system is being reborn around health, but current delivery options fail to address this.

TARGET PERSONA: Working 20-30 something yr olds who are interested in a healthy lifestyle, have tried but don't know where to start, or are too busy to keep up/research a healthy eating habit.

USER RESEARCH:

  • Open ended intercept interviews in health and wellness oriented spots in Manhattan & Brooklyn during lunch time (Sweetgreen, Wholefoods, Juicery, Hu Kitchen, Dig Inn, etc.)
  • Collected interview data and translated it into user pain points and needs.
  • Design sprints and brainstorming with team (CEO, CTO, Software Engineer Intern, and Business Intern) to get their thoughts and ideas on the direction of the product.

SOLUTION: Simplify healthy eating with an on-demand, educational, and chef + nutritionist curated lunch app catering to users' personal nutritional needs and life goals.

NAVIGATION FLOWS + WIREFRAMES:

  • Early Core Experience Flow (Add-Ons Modal vs. Add-Ons Pop Up)
  • Early Checkout Options
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  • WIP Customize Meal Feature Wireframe

PROTOTYPE/USER TESTING: Created with Flinto to test for indirect vs. direct to bag flow and the overall experience users feel from the design/flow. User testing feedback was then applied to the final design. 

  • Flinto Interaction Preview

iOS Design: Created using Bohemian Sketch 3

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Rhyme Antics™ the hilarious rhyming vocabulary board game currently on indiegogo and 1st place winner of the Defy Ventures competition. 

OBJECTIVE: Design the UX/UI of the iOS/Android app to accompany the Rhyme Antics™ boardgame and keep in line with the product's existing artwork.

PROCESS (UX/UI DESIGN):

TARGET PERSONA: 

  • Tech savy children of all ages
  • Game enthusiast
  • Music Enthusiast
  • Android & Iphone users

WIREFRAMES:

  • Initial Ideas
  • Dictionary search engine flow options

PROTOTYPE/USER TESTING:

  • Prototype created using Flinto to test ease of use and user feelings/thoughts toward the design. This prototype was also utilized by the founder in pitching her product in the Defy Ventures competition.
  • Rapid paper prototyping to test for optimal dictionary search engine flow/design

APP DESIGN:

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GREENHOUSEFARMS®, an agricultural start-up dedicated to environmental and social sustainability, is set to be the premier urban vertical farm in the NY/NJ tri-state area. Their priority is the well-being, health, and revitalization of the urban community.  Through the technological advancements of aeroponics and the re-purposing of industrial buildings, they hope to bring about community solidarity, health education, and most importantly fresh food all year round!

OBJECTIVE: To bring to life the vision of the CEO and founder through crisp and clear visual branding/identity.

WEBSITE DESIGN + COPYWRITING (squarespace) www.greenhouse-farms.com

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WEB INFOGRAPHICS

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HBO DESIGN + PRODUCTION

OBJECTIVE: Redesign an existing award template. Inspired by organic waveform and psychedelic colors, I choose to veer away from the commonplace glitz and glamour award posters for a more bold, modern, and out of the ordinary design.

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STUDY MODEL / RUTGERS UNIVERSITY - ARCHITECTURAL DESIGN

OBJECTIVE: Build a scale model of the Bianchi House (Mario Botta 1973/Switzerland). I felt like a static model could not do this structure justice despite it's brutalist exterior. What had really moved me about it's architecture was the playful and energetic way the levels inside were shaped - each level unraveling from the top down. 

Photo: Alo Zanetta

Photo: Alo Zanetta

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CREATED with museum board, metal wiring, and adhesive

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PERSONAL PROJECT:

CAT GHOST: Possessing all things cute and delicious, or both!

 

OBJECTIVE: Like most people I find solace in all things cute - so I sought to explore character development and design through sketching, motion graphics, and front-end web development for an interactive experience.

SKETCHES:

GIFS:

REDESIGN:

INTERACTIVE SITE (HTML, CSS, JQUERY):

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