Pomegranate supports and connects women in creative tech through a series of invite-only salons. Through Pomegranate, Women have the opportunity to share & strengthen their projects through purposeful feedback and ideas from other women in their industry. Learn more here.
OBJECTIVE: To bring to life the vision of the founders in a visually impactful but compact and meaningful way.
topt® an NYC based food/tech start-up, dedicated to nutrition, wellness, and health education, is set to be the trusted brand in healthy food delivery.
OBJECTIVE: Assist in creating the topt product and design a clean and elegant app embodying the core values of topt backed with extensive user research/testing, awareness of best practices in usability, and close collaboration with the CEO Brandon Evans (Crowdtap, MRY, Flic) & CTO Reuben Doetsch (Sportaneous, Greatist, Recombine).
PROBLEM: "Healthy eating is hard. 52% view it harder than doing taxes." - Food Insight. The current food system is being reborn around health, but current delivery options fail to address this.
TARGET PERSONA: Working 20-30 something yr olds who are interested in a healthy lifestyle, have tried but don't know where to start, or are too busy to keep up/research a healthy eating habit.
USER RESEARCH:
SOLUTION: Simplify healthy eating with an on-demand, educational, and chef + nutritionist curated lunch app catering to users' personal nutritional needs and life goals.
NAVIGATION FLOWS + WIREFRAMES:
PROTOTYPE/USER TESTING: Created with Flinto to test for indirect vs. direct to bag flow and the overall experience users feel from the design/flow. User testing feedback was then applied to the final design.
iOS Design: Created using Bohemian Sketch 3
Rhyme Antics™ the hilarious rhyming vocabulary board game currently on indiegogo and 1st place winner of the Defy Ventures competition.
OBJECTIVE: Design the UX/UI of the iOS/Android app to accompany the Rhyme Antics™ boardgame and keep in line with the product's existing artwork.
TARGET PERSONA:
WIREFRAMES:
PROTOTYPE/USER TESTING:
APP DESIGN:
GREENHOUSEFARMS®, an agricultural start-up dedicated to environmental and social sustainability, is set to be the premier urban vertical farm in the NY/NJ tri-state area. Their priority is the well-being, health, and revitalization of the urban community. Through the technological advancements of aeroponics and the re-purposing of industrial buildings, they hope to bring about community solidarity, health education, and most importantly fresh food all year round!
OBJECTIVE: To bring to life the vision of the CEO and founder through crisp and clear visual branding/identity.
WEBSITE DESIGN + COPYWRITING (squarespace) www.greenhouse-farms.com
WEB INFOGRAPHICS
HBO DESIGN + PRODUCTION
OBJECTIVE: Redesign an existing award template. Inspired by organic waveform and psychedelic colors, I choose to veer away from the commonplace glitz and glamour award posters for a more bold, modern, and out of the ordinary design.
STUDY MODEL / RUTGERS UNIVERSITY - ARCHITECTURAL DESIGN
OBJECTIVE: Build a scale model of the Bianchi House (Mario Botta 1973/Switzerland). I felt like a static model could not do this structure justice despite it's brutalist exterior. What had really moved me about it's architecture was the playful and energetic way the levels inside were shaped - each level unraveling from the top down.
Photo: Alo Zanetta
CREATED with museum board, metal wiring, and adhesive
PERSONAL PROJECT:
OBJECTIVE: Like most people I find solace in all things cute - so I sought to explore character development and design through sketching, motion graphics, and front-end web development for an interactive experience.
SKETCHES:
GIFS:
REDESIGN:
INTERACTIVE SITE (HTML, CSS, JQUERY):
Best suited for desktop:
